How long do Google Posts stay visible?

Standard update posts used to expire after 7 days, but Google has extended this. Currently, Google shows up to 10 of your most recent posts in the Updates section of your profile. Anything older than six months gets archived. Offer posts remain visible until their end date passes, and event posts stay live until the event concludes.

Do Google Posts help my ranking in local search?

Google Posts don't directly boost your ranking position in the Map Pack. However, they increase click-through rates and engagement—signals that contribute to local visibility over time. Think of posts as a complement to your ranking efforts, not a replacement for foundational local SEO.

What's the ideal length for a Google Post?

While Google allows up to 1,500 characters, shorter posts typically perform better. Aim for 150-300 words that communicate your message clearly and include a strong call-to-action.

Can I schedule Google Posts in advance?

Google's native interface doesn't offer scheduling, but third-party tools like Publer, Social Champ, and dedicated local SEO platforms allow you to schedule posts in advance. One important limitation: the Google Business Profile API doesn't support video uploads for posts.

What image size works best for Google Posts?

The recommended resolution is 1080 x 1080 pixels (square format) for consistent display across devices. For videos, aim for minimum 720p resolution (1280 x 720), ideally 1080p. Keep video length under 30 seconds and file size under 100MB.

Should I use the same content on Google Posts and social media?

Cross-posting is fine and saves time, but consider adapting content for each platform. Google Post audiences are actively searching for chiropractic services—they're further along in the decision process. Tailor your Google Posts to be more action-oriented with clear CTAs and specific offers.

How do I know if my Google Posts are working?

Track views and clicks in your Google Business Profile Insights as a baseline. For accurate conversion tracking, add UTM parameters to your CTA links and monitor traffic in Google Analytics. The ultimate measure is new patients—ask during intake how they found you.

Can I edit or delete a Google Post after publishing?

Yes, you can edit or delete posts at any time. If you notice a typo, wrong date, or want to update your offer, simply access your Business Profile and make changes. Updates take effect quickly.

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