AI Blog Writing Prompts for Chiropractors: The 4-Step Formula
by Gerek Allen ~ Last Updated: September 29, 2025 ~ 8 Min Read
by Gerek Allen
~Â Last Updated: September 29, 2025Â ~
~ 8 Min Read ~
AI is changing the content game for chiropractors.
But here's what I see: most chiropractors are using it wrong.
They're typing generic requests into AI tools and getting generic content back. Stuff that sounds like a robot wrote it. Content that could be on any chiropractic website in America.
The AI isn't the problem.
Your prompt is.
I'm about to show you the exact 4-step formula that transforms AI from "meh" to "holy crap, this sounds exactly like me."
Let's go.
Why Your AI Content Sounds Like a Robot Wrote It
Everybody's talking about AI like it's magic.
But when you try to use it for your practice... the output sounds like a high school essay.
Technically correct.
Zero personality.
Here's what most chiropractors miss: the AI isn't broken.
Your prompt is.
I'm on version 20-something of my master writing prompt.
Not version 2. Version twenty-plus.
Each version got better. I'd test it. See what was missing. Fix it. Then ask the AI to reverse engineer the perfect prompt that would've created that result from the start.
That reverse-engineered prompt became my next version.
Here's what I realized: the prompt isn't just a tool. It's your intellectual property.
It's what separates generic healthcare content from content that sounds exactly like you and converts readers into booked appointments.
If you're just getting started with AI for your practice, check out our complete guide on AI blog writing for chiropractors to understand the bigger picture. But right now, let me show you why prompts matter way more than just "getting better AI output."
How Content Creation Changed (And Why Most Chiropractors Are Still Stuck in the Old Way)
Before AI, you had two options for creating content.
Both sucked.
Option 1: Write it yourself.
After a full day of adjustments, you sit down to write. You're trying to remember everything that makes your practice unique.
Your specific approach. Your specialties. That thing you always tell patients.
It's all locked in your brain. You're hoping you remember it all while staring at a blank document.
You forget half of it.
Option 2: Hire someone else.
A VA. An agency. A freelance writer who's never adjusted a patient.
They pump out generic healthcare content that could be on any website.
"Chiropractic care offers natural pain relief..."
Technically accurate. Completely forgettable.
Nothing about what makes YOU different from every other chiropractor in your city.
AI changed everything.
Now you can capture everything that makes you unique—your voice, specialties, approach, local market—and put it into a prompt.
One time.
Then generate content that sounds like you. Includes your unique angle. References your community.
You can scale your expertise without losing what makes you different.
The catch: it only works if your prompt actually captures all that stuff.
Most chiropractors type "write a blog post about lower back pain" and wonder why the output is garbage.
Let me show you how to build prompts that actually work.
The 4-Step Prompt Formula That Changed Everything
I learned this framework from Dan Martell, one of the entrepreneurs I follow religiously. He breaks down prompt engineering into four simple elements.
But here's what I did: I took his framework and spent 20+ iterations adapting it specifically for my content needs.
Not because I'm smarter. Because I kept testing, refining, and asking AI to reverse engineer better prompts based on the outputs I actually wanted.
And now I'm going to show you how to do the same thing for your chiropractic practice.
Here's the formula:
Role → Context → Command → Format
Four elements that transform AI from "meh" to "this actually sounds like me."
Let me break down each step.
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Step 1: Define the Role (Stop Asking Generic AI for Help)
You'd never hire an accountant to write your website copy.
So why are you asking generic AI—with no specific expertise—to write for your practice?
Define the role first.
AI has access to millions of sources. When you assign a specific role, you tell it which lens to use.
It's the difference between asking a random person for medical advice versus asking a chiropractor who specializes in sports injuries.
Here's how it looks:
"Act as a chiropractor who specializes in sports injuries and pregnancy care, with 15 years of experience. You have a conversational, friendly tone and always focus on educating patients rather than using scary medical jargon..."
Or:
"Act as a family wellness chiropractor who treats everyone from newborns to grandparents. You're known in your community for your gentle approach and your ability to explain complex spinal health in ways anyone can understand..."
See the difference?
You're not just saying "act as a chiropractor."
You're giving it your specific expertise. Your approach. Your personality.
The more specific, the better the output.
This isn't just about chiropractic knowledge. It's about what makes YOU different.
Your role should include your specialties, communication style, philosophy, and what makes patients choose you.
Step 2: Give It Context (Upload Everything)
Most chiropractors add one sentence and call it context.
"I'm writing for my chiropractic blog."
That's not context. That's barely a starting point.
Real context means giving the AI everything it needs to understand your situation, audience, goals, and what makes your practice unique.
AI can handle books worth of content. Give it everything.
The Stuff That Makes YOUR Practice Unique
Here's real context for a chiropractic practice:
"I run a chiropractic clinic in Boise, Idaho. We specialize in sports injuries. We see lots of CrossFit athletes, runners, weekend warriors. Typical patient is 25-45, active lifestyle, wants to stay active without pain medication. We're near the Boise Greenbelt, so lots of outdoor enthusiasts. Competition includes two other sports-focused practices and several general chiropractors..."
That's context.
Location. Specialties. Patient demographics. Local landmarks. Competition. Patient goals.
Local Details Matter
One of my biggest realizations: local context makes content 10x more relevant.
Phoenix, Arizona? Write about desk workers dealing with back pain in 115-degree heat.
Buffalo, New York? Write about snow shoveling season creating lower back injuries.
Near a major university? Write about common injuries among college athletes.
Your AI needs to know this stuff.
Weather patterns. Local events. Community characteristics. Local industries.
This makes your content feel like it was written by someone who actually lives in your community.
Use What You Already Have
Here's the goldmine most chiropractors miss: you already have everything you need to build incredible context.
Your new patient intake forms? Upload them. They show exactly what information you think is important and how you communicate with patients.
Your staff? Ask them what questions patients ask all the time. "How long until I feel better?" "Do you take my insurance?" "Can you help with [specific condition]?"
Those repeated questions reveal what your content should address.
Your Google reviews? Copy/paste them. They show what patients love about your practice in their own words.
Your existing website content? Even if it's outdated, it captures your voice and approach.
Marketing materials? Brochures? Social media posts? Feed it all to the AI.
Interview yourself or record voice memos answering common patient questions. Transcribe them. Upload them.
All of this becomes context for your prompt.
Gather this stuff. Document it. Upload it.
This is the difference between generic content and content that sounds exactly like you.
More context = better output.
Now get specific about the task.
Most people think "write a blog post" is a command.
It's not.
That's like telling your assistant "do the thing" and expecting them to read your mind.
A real command includes your definition of done.
What does perfect look like? What should it include? What should it avoid? How long? What's the goal?
Weak command:
"Write a blog post about sciatica."
The AI will write... something. Probably 500 words of generic info that sounds like WebMD.
Strong command:
"Write a 1,200-word blog post about sciatica focusing on the top 3 misconceptions patients have when they first experience symptoms. Include at least two patient scenarios chiropractors commonly see. Use conversational, educational tone. Avoid medical jargon. End with clear next step to schedule a consultation. Include internal links to related content about lower back pain and piriformis syndrome."
See the difference?
Length. Focus. Structure. Tone. Goal. Specific elements.
Get this specific and you'll get results that surprise you.
Real Example: The Skimming Breakthrough
Perfect example of how commands evolve through testing.
Around version 12 of my prompt, I realized: most people don't read blog posts word-for-word. They skim.
Their eyes jump to bold text and headers.
If those elements don't tell a compelling story, they bounce.
So I added this to my command:
"Use strategic bold formatting for skimmers. Bold key phrases that tell a complete story when read alone. Focus on problem statements, solution benefits, key realizations, action phrases. Make skimmers think 'that's exactly my problem' or 'that actually makes sense.' Use bold sparingly—quality over quantity."
That one addition changed how my content performed.
People who were scanning could still get value. Many stopped skimming and read the full article because the bold phrases pulled them in.
Notice how this article uses bold text? That's version 20-something at work.
You can see the full breakdown of how to structure your entire AI blog writing strategy for chiropractors, but the prompt is where everything starts.
Step 4: Define the Format (Give AI Rails to Run On)
Last piece: telling the AI how to deliver the information.
Format isn't just "make it a blog post."
Format is structure, organization, and how you'll actually use the content.
Think about what you'll do with the content after AI generates it.
Copy/paste into WordPress? You need proper heading structure with H1, H2, H3 tags labeled.
Optimized for SEO? You need meta descriptions, alt text for images, keyword integration.
Social media? You need short paragraphs that work on mobile.
Format gives AI rails to run on.
Here's what format specs look like for chiropractic blogs:
"Format the blog post with clear H2 and H3 headings. Label each with [H2] or [H3] tags for easy Google Docs formatting. Start with compelling opening that presents a relatable problem. Use short paragraphs—1 to 3 sentences max. Include at least 4 spots for images with detailed prompts and alt text. End with clear call-to-action. Include meta description under 160 characters with main keyword."
When you're this specific, AI delivers content that's ready to use.
No reformatting. No guessing where images go. No writing meta descriptions from scratch.
Copy, paste, add images, publish.
That's the difference between casual AI use and having a system.
Your format section should match your workflow.
Always include 5 images? Specify that.
Need internal links? Specify where they go.
Have a specific CTA structure? Tell the AI exactly how to format it.
More detail in format requirements = less work after AI generates content.
The System Prompt: Your Secret Weapon
Here's the hack Dan Martell taught me.
It's game-changing.
After you've gone back and forth with the AI—refining output, making it more specific, adjusting tone, fixing what didn't work—you finally get something perfect.
Content that sounds exactly like you. Captures your expertise. Includes all the right elements.
That's when you ask the AI one more thing:
"Write the system prompt that would have generated this output from the beginning."
The AI takes everything—your original prompt, all your refinements, the back-and-forth, every adjustment—and creates one comprehensive prompt that delivers that perfect result immediately.
That prompt becomes your system prompt.
Why call it a system prompt?
Because it becomes part of your system.
The prompt you save, reuse, and refine over time.
You don't start from scratch every time. You use your system prompt, make minor adjustments for the specific topic, and get consistent, high-quality output.
This is how you get from version 1 to version 20.
I don't have to remember all of this every time I create content.
It's all captured in my system prompt.
My intellectual property. My competitive advantage.
When I say "this article was written using AI with my master prompt," that's not a cop-out.
That's a flex.
The prompt took dozens of hours to build, test, and refine.
The AI just executes it.
Why This Matters More Than You Think
Let's talk about why these prompts are way more valuable than most chiropractors realize.
First: These prompts ARE your intellectual property.
Not the AI. Not the tool you're using. Your prompts.
They capture everything that makes your practice unique. Your voice. Your approach. Your local market. Your expertise.
Someone could use the same AI tools and get completely different results because they don't have your prompts.
That's IP worth protecting.
Second: Chiropractic prompts are different from generic healthcare prompts.
You're not writing generic medical advice. You're positioning your specific practice as the obvious choice in your market.
Your prompts need things other healthcare providers don't think about.
Local context. Your specific patient demographics. The exact conditions you specialize in. How you're different from medical doctors and orthopedic surgeons patients might consider instead.
Your competitors might use AI, but if they're using generic prompts, their content will be generic.
Yours won't be.
Third: This compounds over time.
Every piece of content you create with your system prompt reinforces your unique positioning.
While other chiropractors publish generic blog posts that could be on anyone's website, you're publishing content that could only come from your practice.
Over months and years, that difference becomes a massive competitive advantage.
Here's my favorite part: the mic drop moment.
When someone reads your content and says "wow, this is really good," you can tell them the truth:
"Thanks. I wrote this using AI with my master prompt system."
They'll be impressed.
Not because you used AI. Because you built a system that produces content this good, this consistently, in your voice.
That's the power of treating your prompts as IP.
Pro Tip:Â Your writing prompts can be used for YouTube videos, social media posts, etc.
Here's What This Actually Looks Like for Your Practice
You're reading this thinking "that sounds great, but when am I supposed to find time to build 20 versions of a prompt?"
You're running a practice. Seeing patients. Managing staff. Dealing with insurance.
Building a master prompt system is valuable, but it takes time you may not have.
Here's the reality: You have two options.
Option 1: Follow this 4-step framework and start building your own prompts. Test them. Refine them. Reverse-engineer better versions. Iterate until you get content that sounds like you and converts readers into patients.
It works. I did it.
But it took me dozens of hours spread over months.
Option 2: Let us do it for you.
When we onboard new clients for done-for-you content services, we have a specific process for capturing everything needed to build their master prompts.
Detailed forms that pull out what makes their practice unique. Their voice. Their specialties. Their local market. Their approach to patient care. What they always tell patients. How they're different from competitors.
Then we build the prompts. Test them. Refine them. Start creating content that sounds like them and converts readers into booked appointments.
We shorten the process from weeks to an hour session for you.
We've done this for dozens of chiropractic practices. We know what questions to ask. We know what details matter. We know how to structure prompts that work.
Most chiropractors don't want to become prompt engineers.
They want great content that brings in patients.
If that's you, we should talk.
We offer free website audits that identify exactly what's missing from your current content approach.
No pitch. No pressure. Just specific insights about what's blocking your website from converting visitors into patients.
Even great content won't work if your website has conversion problems.
But if you fix those conversion issues and combine it with content built from proper AI prompts that capture what makes you unique?
That's when things get interesting.
Check out our guide on AI blog writing for chiropractors to learn more about using AI for your practice.
Or book your free website audit and let's see what's actually holding your practice back.
To your dreams,
Gerek Allen
The Prompt Optimizer (kidding... not kidding)
Gerek Allen
Co-Owner iTech Valet
Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.
About iTech Valet
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Step 3: Tell It the Command (Your Definition of Done)