Chiropractic Email Marketing: Proven Strategies to Stay Connected
by Gerek Allen ~ Last Updated: October 9th, 2025 ~ 6 Min Read
by Gerek Allen
~Â Last Updated: October 9th, 2025Â ~
~ 6 Min Read ~
Your patients leave your office feeling great, but what happens to that connection over the next few weeks?
Most chiropractors excel at in-person care but go completely silent between appointments. Meanwhile, your patients are bombarded with emails from every other business they interact with, staying top-of-mind while you remain invisible until their next scheduled visit.
Chiropractic email marketing isn't just sending generic newsletters that end up in spam folders. It's about maintaining the relationship you've built, providing ongoing value, and ensuring patients think of you first when they – or their friends – need chiropractic care.
In this guide, we'll show you exactly how to create chiropractic email marketing campaigns that patients actually want to receive, from welcome sequences that reduce new patient anxiety to educational content that positions you as their trusted health advisor.
Ready to stay connected with your patients between visits? Let's dive into chiropractic email marketing that works.
Why Your Practice Needs an Email List
Think of your email list as your practice's most important digital asset. You own it completely, so no social media platform can suddenly change its rules and limit your reach. Your list of patient email addresses is a stable and reliable way to communicate directly with people who already know and trust you.
Building this subscriber list does not have to be difficult. You are likely already collecting an email address on your new patient forms, so just make sure you are asking for permission to send helpful emails. You can also add a simple signup form to your website to capture contact information from website visitors and potential patients.
People are more likely to sign up if you give them something valuable in return. For example, you could offer a free downloadable guide like "Five Simple Stretches to Ease Desk Job Back Pain." This positions you as a helpful expert right from the start and gives them an incentive to submit their email address. These emails will help you build your patient list with a genuinely interested target audience.
Proven Chiropractic Email Marketing Strategies
Once you have an email list, what should you do with it?
Sending emails without a plan can feel spammy and damage your credibility. You need a marketing strategy that feels helpful and personal, focusing on giving value first so your patients look forward to every email they receive from you.
This means every email campaign should have a purpose. Are you welcoming a new patient? Sharing a wellness tip? Or trying to bring an inactive patient back for a checkup? Knowing your goal for each message will make your marketing efforts much more effective and improve patient engagement.
Know more about chiropractic patient engagement with these tips to build loyalty.
Your overall email marketing plan should be a cornerstone of your chiropractic marketing. Let's look at a few proven email marketing practices you can start using today.
1. Create a Welcome Series for New Patients
A new patient's first few experiences with your clinic are critical, and this includes their digital experience. A welcome email series, also known as an onboarding sequence, helps answer frequently asked questions and reduce any first-visit jitters.
This entire email sequence can be automated so it runs on its own. Your series could look something like this:
- Email 1: Sent immediately after booking. This email confirms their appointment details and serves as an initial appointment reminder. It also says a warm hello from the clinic; you could say something like, "We're thrilled you've chosen us". Include a link to your new patient forms to save them time.
- Email 2: Sent a day or two later. Introduce your team with a short video or photos of you and your staff to make the clinic feel more familiar. This builds trust before they even walk in the door.
- Email 3: Sent the day before their appointment. This can be a simple appointment reminder focusing on the time and location. You can also include directions or parking information, showing you are thoughtful and organized. This approach works to reduce no-shows.
This simple series of automated email marketing messages helps get new patients in the door. It also starts the relationship off on the right foot. You are showing them that you care about their experience from the very beginning.
2. Send a Regular Health and Wellness Newsletter
A consistent newsletter keeps you top of mind, but it shouldn't just be about your clinic's promotions. A great newsletter provides your chiropractic patients with useful health tips, making you their go-to source for wellness information.
Campaigns don't have to be complicated to be effective.
Try to follow the 80/20 rule: 80 percent of your content should be helpful and educational, while the other 20 percent can be promotional. This balance ensures your emails feel like a gift, not an advertisement. You will find that patients appreciate the information and are more receptive when you do present an offer.
Here are some chiropractic newsletter ideas to get you started:
- Tips for better posture while working from home.
- A short video showing a simple morning stretch routine.
- Healthy recipes for reducing inflammation.
- Debunking common myths about chiropractic care.
- News from your office, like a new team member or technology.
Check out our guide on Chiropractic Newsletters: How to Educate and Retain Clients for more tips.
3. Reactivate Patients You Haven't Seen in a While
Every practice has inactive patients who stop coming in. Maybe life got busy, or they feel better and forgot about their maintenance care plan. An email marketing campaign can be a gentle and effective way to invite them back and improve patient retention.
The first step is to identify these patients in your records. Most practice management software can help you create a list of people who have not visited in over six months. Once you have your list, you can send a friendly "we miss you" email as part of a follow-up sequence.
Your message could be simple, mentioning it has been a while and that you are just checking in. You could also offer a small incentive, like a discount on their next adjustment. Consider sending a series of two or three emails over a few weeks to gently remind them of the benefits of regular chiropractic care.
4. Ask for Reviews and Referrals
Online reviews are incredibly powerful forms of social proof. A steady stream of positive reviews helps potential patients feel confident about choosing your clinic. A recent BrightLocal survey showed that 77% of consumers always or regularly read reviews when browsing for local businesses.
You can use email to gently ask your happy patients for feedback. Set up an automated email to go out after a patient has had a few appointments, which is often when they are feeling the benefits of your care. The email can thank them for coming in and then politely ask them to share their experience on Google or another review site.
You can also use email to encourage referrals. Your best patients often know other people who could benefit from your care. A simple email campaign could offer a small thank you, like a gift card or a discount, to patients who refer a friend or family member. This is a simple way to grow your practice through your existing patient base.
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Content Ideas Your Patients Will Love
Coming up with new email content can sometimes feel challenging. The trick is to think like your patients: what are their common questions or concerns? What health topics are relevant to their lives? Creating a simple content calendar to plan your marketing campaigns for the month can make your marketing efforts much smoother.
Here is a table with some content categories and specific email ideas. Don't forget to mix up your content to keep your audience engaged. A good email marketing practice is to provide variety.
| Educational Content | How chiropractic care can help with headaches.Understanding sciatica and how we treat it.The benefits of regular adjustments for athletes. |
| Seasonal Tips | Spring: Tips for gardening without back pain. Summer: Staying hydrated and active. Fall: Raking leaves without hurting your back. Winter: How to shovel snow safely. |
| Lifestyle & Wellness | Ergonomic tips for your home office. Anti-inflammatory foods to add to your diet. Stretches you can do at your desk. The importance of a good pillow. |
| Behind the Scenes | Meet our new massage therapist. A tour of our new adjustment tables. Celebrating a clinic anniversary. Patient success stories (with permission). |
| Frequently Asked Questions | Answering the top 5 questions new patients ask. Explaining what an adjustment feels like. Clarifying insurance and payment options. |
Remember to keep your emails easy to read. Use short paragraphs, clear headings, and compelling subject lines to encourage people to open email messages.
If you include a video, make sure it is short and to the point. The goal is to give valuable information quickly and drive readers to take an action, like booking an appointment.
Choosing the Right Email Marketing Tools
You do not need to be a tech expert to launch a successful email marketing strategy. Many email marketing tools are easy to use, with popular choices including Mailchimp, Constant Contact, and Kit. Most offer simple drag-and-drop editors for creating beautiful, professional-looking emails.
These platforms also help you manage your patient list and track your results. When looking for a service, think about a few key features. Good automation capabilities are essential, as they let you set up your welcome series and reactivation campaigns to run automatically.
You will also need a system that lets you segment your list. This means you can tailor emails and send targeted, personalized messages to specific groups of patients. Examples include sending a special offer to long-term patients or sending condition-specific information to others. Using merge fields to insert a patient's first name is a simple way to personalize, which can significantly improve open rates and click-through rates.
Frequently Asked Questions About Chiropractic Email Marketing
What kind of emails should a chiropractor send to patients?
Send a mix of content, including a monthly newsletter with health tips, appointment reminders, patient success stories, and occasional special offers for services or products.
How can email marketing help reactivate past patients?
Create an email campaign specifically for patients who haven't been in for a while. You can send a friendly "We Miss You!" email, perhaps with a special offer to encourage them to book a follow-up appointment.
What is a "drip campaign" and how can it be used?
A drip campaign is a series of automated emails sent to new patients. It can be used to welcome them, explain what to expect, provide helpful exercises, and educate them on the benefits of ongoing care.
How do I build my patient email list?
Collect email addresses from every new patient during the intake process (with their permission). You can also add a sign-up form to your website, offering a free resource in exchange for their email.
Your Inbox Can Be Your Practice's Best Referral Source
Chiropractic email marketing isn't about sending more messages. It's about sending the right messages that strengthen the relationships you've already built in your treatment rooms. When patients receive valuable, timely, and personal emails from your practice, you're not just staying top-of-mind; you're extending the care and expertise they've come to trust.
Chiropractic practices that master email marketing don't just retain patients better; they turn every subscriber into a potential referral source. When someone on your email list has a friend complaining about back pain, guess which chiropractor they'll recommend?
Start with one strategy that feels authentic to your practice. Maybe it's a simple welcome series for new patients, or a monthly newsletter with exercise tips. Build consistency first, then expand as you see what resonates with your audience.
Your patients want to hear from you between visits, but make sure your email campaigns are worth their time. Give them valuable content, genuine care, and timely appointment reminders, and email marketing will become one of your practice's most powerful growth tools.
The connection doesn't have to end when they walk out your door. Keep the conversation going.
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Gerek Allen
Co-Owner iTech Valet
Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.
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