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How to Get More Chiropractic Patient Reviews

gerek allen headshotby Gerek Allen  ~  Last Updated: October 21st, 2025  ~ 9 Min Read

gerek allen headshotby Gerek Allen
~  Last Updated: October 21st, 2025  ~
~ 9 Min Read  ~

You're providing excellent chiropractic care that transforms patients' lives, but if those success stories aren't showing up in online reviews, potential patients will never know.

93% of consumers report that online reviews influence their purchasing decisions, and 87% of consumers check Google Reviews to evaluate a local business.

The problem isn't patient satisfaction. It's that happy patients rarely think to leave reviews on their own. They walk out feeling great and forget to share their positive experience online, while dissatisfied patients are much more likely to leave reviews, creating a skewed representation of your practice.

In this guide, we'll show you proven strategies to consistently generate more positive chiropractic patient reviews while maintaining professionalism and making the process effortless for satisfied patients.

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    Why Chiropractic Patient Reviews Matter

    Patient searching for chiropractor on smartphone showing how 5-star reviews influence local search decisions and practice selection

    First, let's establish why these reviews are so crucial for any modern practice.

    In our digital world, your online reputation acts as your most powerful marketing tool. When someone is dealing with neck pain or other health issues, their first move is often to search online for a solution.

    When your practice appears in their search results, your star rating and recent comments are prominently displayed. This snapshot of social proof can instantly influence their decision to book an appointment or continue their search. The right reviews signal that you provide the highest quality care and that patients can trust you.

    Research consistently shows that the vast majority of consumers read online reviews for local businesses, especially in healthcare. People want reassurance from their peers that they can trust you with their well-being.

    How to Ask for Chiropractic Patient Reviews

    Chiropractor personally asking satisfied patient for review at ideal moment after successful treatment showing natural conversation approach

    The most direct method to get more reviews is to simply ask for them. However, your timing and approach are critical to success. Here are some effective strategies to implement in your chiropractic office.

    1. Ask at the Right Time

    The ideal moment to request a review is immediately following a positive interaction or milestone. This could be after a successful time adjustment that provides instant relief or when a patient expresses gratitude for feeling better. They are far more likely to share positive feedback when the excellent results of their chiropractic treatment are fresh in their minds.

    Consider asking when a patient mentions they are now pain-free or have recovered from a sports injury. A patient who came in with excruciating pain and is now feeling great is your best advocate. This is the moment their positive emotions are at their peak and most easily translated into a glowing review.

    2. Make It Personal

    Avoid relying on impersonal, automated emails or generic requests that can be easily ignored. Encourage your front desk staff or the chiropractor to personally ask patients for their feedback.

    A warm, simple request like, "We would be so grateful to hear about your experience with our office," feels sincere and is more effective.

    This personal touch reinforces the positive relationship you have built. It shows the patient that their specific opinion is valued, not just their name on a mailing list. This approach makes them feel like a partner in helping your practice grow.

    3. Explain Why Reviews Matter

    Help patients understand the impact of their feedback on your practice and on others in the community. You could say, "Your review helps other people in Huntington Beach who are dealing with similar issues find the quality care they need." This frames the request as an act of helping others, not just a favor to your business.

    This provides a compelling reason for them to take a few minutes out of their busy schedule. When they know their story could inspire someone else to find relief from chronic pain, they feel a sense of purpose. It connects their individual experience to the greater community's well-being.

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    Make Leaving Reviews Easy

    Multiple easy review methods for patients including direct links_ QR codes_ and platform choices making leaving reviews effortless

    The simpler you make the review process, the higher your success rate will be. People are more likely to follow through if there are minimal steps involved.

    1. Provide Direct Links

    Create short, easy-to-remember links to your Google Business Profile, Yelp page, or other relevant review sites. You can print these on appointment cards, business cards, or send them directly via text message or email. A direct link eliminates the need for the patient to search for your practice online.

    By taking them straight to the review form, you reduce the number of clicks required. This small convenience can make a significant difference. It respects their time and increases the likelihood they will complete the action.

    2. Use QR Codes

    Generate QR codes that patients can scan instantly with their smartphones. These codes should lead directly to your preferred review platform. You can place these QR codes strategically in your waiting room, on checkout counters, or on informational handouts.

    This method is incredibly convenient for patients who are already on their phones in the waiting area. A quick scan is all it takes to start writing their review. It is a modern and efficient way to prompt feedback.

    3. Offer Multiple Platforms

    Not everyone uses the same online platforms. Some patients are active on Google, while others might prefer Facebook or a health-specific review site. Provide several options so they can choose the platform they are most comfortable with.

    Giving them a choice empowers them and increases the chance they will participate. This also helps you build a robust review profile across various sites. This diversification strengthens your overall online presence.

    Follow Up After Appointments

    Three-part follow-up strategy showing email_ text_ and phone call approaches for requesting patient reviews at optimal times

    Do not let your request be a one-time event that gets forgotten. A gentle and professional follow-up can be very effective. Here are a few ways to do it.

    1. Send Thank You Emails

    A day or two after an appointment, send a personalized thank-you email. In the message, express your gratitude for their visit and include a simple, direct link to leave a review. This message serves as both a polite reminder and a demonstration that you value their patronage and feedback.

    This communication keeps the positive experience top of mind. It shows you are still thinking about their care even after they have left the office. A patient who feels cared for is more likely to reciprocate with a review.

    2. Text Message Reminders

    If your patients have opted into text communication, a brief message with a review link can be highly effective. Keep the text short, friendly, and to the point.

    Something like, "Hi [Patient Name], thanks for visiting us at Beach Chiropractor. If you have a moment, would you mind sharing your experience?" works well.

    Text messages have high open rates, making them a great tool for this purpose. It is a quick and direct way to connect with them. Just be sure to respect their communication preferences.

    Learn more about Chiropractic SMS Marketing: Engage Patients Instantly

    3. Phone Calls for Long-Term Patients

    For patients you have had a long time or those who have had transformative results, a personal phone call can be incredibly impactful. The chiropractor could call to check in on their progress from a recent adjustment. During the call, if the patient is happy, you can ask if they would be willing to share their story online.

    This level of personal attention is rare and highly valued. It reinforces that you are a doctor who genuinely cares about patient well-being beyond the office visit. This method is excellent for securing detailed, heartfelt testimonials about overcoming issues doctors couldn't solve.

    Incentivize Reviews (Carefully)

    Offering incentives for reviews requires a delicate approach, as many platforms, including Google, have strict policies against paying for them. However, there are ethical ways to encourage and show appreciation for feedback without breaking the rules.

    Here is a breakdown of ethical versus problematic incentives:

    Entering all reviewers into a drawing for a wellness-related prize. Paying cash directly for a positive review.
    Donating to a local charity for every review received in a month. Offering a discount on services only for 5-star reviews.
    Providing a small, unannounced thank-you gift (like a branded water bottle) after a review is posted. Requiring patients to show you their positive review to receive a gift.
    Offering to write a review for a patient's local business in return. Pressuring a patient to change a negative review in exchange for a free service.

    The key is to reward the act of leaving feedback, not the rating itself. Focus on fostering a sense of community and mutual appreciation. When patients who have been adjusted regularly see you supporting local causes, it strengthens their loyalty.

    Respond to All Reviews

    Complete review engagement strategy showing personalized positive responses_ professional negative review handling_ and testimonial marketing

    Engaging with every review, both positive and negative, shows that you are an attentive and caring provider. It also demonstrates to potential patients that you value feedback and are committed to excellent service. Proper engagement can encourage others to leave their own reviews.

    1. Thank Positive Reviewers

    Always take a moment to thank patients for their kind words. A simple and personalized response, such as "Thank you so much, [Patient Name]. We are so glad we could help with your shoulder pain and that you had a great experience," goes a long way. It validates their effort and makes them feel appreciated.

    2. Address Negative Reviews Professionally

    When you receive a negative review, it is important to respond promptly, politely, and professionally. Acknowledge their concerns without getting defensive, and offer to resolve the issue offline to protect their privacy (and maintain HIPAA compliance).

    A response like, "We are sorry to hear about your experience. We take feedback seriously and would appreciate the opportunity to discuss this with you further; please call our office manager," shows you are proactive.

    3. Use Reviews as Testimonials

    Positive reviews are powerful marketing assets. With the patient's permission, share glowing testimonials on your website and social media channels. Highlighting stories of patients finding relief from migraine headaches or avoiding knee surgery can be incredibly persuasive for others seeking a holistic approach to their health.

    Train Your Entire Team

    Chiropractic team training session with staff role-playing review requests and learning systematic process for consistent results

    Everyone in the office, from the front desk to chiropractors, should be aligned with your review acquisition strategy. Consistent and collaborative effort is crucial for success. Here is how to get your staff involved.

    1. Explain the Importance

    Ensure every team member understands why positive reviews are vital to the practice's growth and reputation. Explain how reviews directly impact new patient acquisition and build trust within the community. When the staff sees the connection, they will be more motivated to participate.

    Your team should know that their super-friendly attitude contributes directly to positive reviews. Their role in creating a welcoming and professional office environment is the foundation. Every positive interaction is an opportunity for a future 5-star review.

    2. Role Play Asking for Reviews

    Asking for something, even a review, can feel awkward at first. Conduct role-playing exercises to help your staff practice different ways to ask for reviews in various scenarios. This will build their confidence and help them find a natural and comfortable way to make the request.

    Practice scenarios for a patient who just had their first time adjustment versus a long-term patient. This helps them adapt their approach. The goal is to make the request a seamless part of the checkout process.

    3. Create a Review Process

    Develop a clear, systematic process for when and how to ask for reviews. This ensures consistency and prevents patients from being asked multiple times. For example, the protocol could be to ask after a patient's third visit or once they report significant improvement.

    A consistent process makes the effort sustainable. It becomes a regular part of how your office operates. This structure is essential for long-term success in building your online reputation.

    Leverage Technology

    Review management technology showing automated email campaigns_ centralized monitoring_ and social media integration for systematic reputation building

    Use modern tools to automate and streamline your review management process. Technology can save you time and increase the effectiveness of your efforts.

    1. Review Management Software

    Platforms like Podium, Birdeye, or Swell are designed to help local businesses manage their online reputation. These tools can automate review requests via text or email and consolidate all your reviews from various sites into one dashboard. This makes it much easier to monitor feedback and respond promptly.

    2. Automated Email Campaigns

    Use your patient management software or an email marketing service to set up automated email sequences. You can trigger an email to be sent 24-48 hours after an appointment, asking about their experience. This ensures that no opportunity is missed and the request is sent at an optimal time.

    3. Social Media Integration

    Regularly share your positive reviews on your social media platforms. Create attractive graphics featuring a powerful quote from a review (with permission). This not only showcases your success but also subtly reminds your followers to share their own positive experiences.

    Get more tips on how to use social media to promote your business: Chiropractic Social Media Marketing: Boost Your Practice

    Monitor and Analyze Your Reviews

    Review analytics dashboard showing volume tracking_ sentiment analysis_ and competitive comparison for data-driven practice improvement

    Your reviews are a valuable source of data that can help you improve your practice. Regularly checking and analyzing them is critical for continuous improvement.

    1. Track Review Volume and Rating

    Keep track of how many reviews you receive each month and what your average star rating is. Set achievable goals to increase these numbers over time. This data will show you whether your strategies are working and where you might need to adjust.

    2. Analyze Sentiment

    Look for recurring themes and keywords in both your positive and negative reviews. Are many patients mentioning relief from sciatica or how your care helped their body heal without prescription drugs? Use this feedback to refine your services and marketing messages to better address patient needs.

    3. Check Out Your Competitors

    Periodically review the online profiles of other chiropractors in your area. See how your review volume and ratings compare. This competitive analysis can help you identify opportunities and set new benchmarks for your practice.

    Frequently Asked Questions About Chiropractic Patient Reviews

    When is the best time to ask patients for reviews?

    Ask immediately after successful treatment sessions when patients express satisfaction or relief. The ideal moment is when they're experiencing noticeable improvement or commenting positively about their progress. Avoid asking patients who seem rushed, frustrated, or are dealing with billing issues.

    What should I do if I receive my first negative review?

    Don't panic. Respond professionally and promptly. Acknowledge their concern without admitting fault: "We're sorry your experience didn't meet expectations." Invite them to discuss privately: "Please call us at [number] so we can address this personally." A well-handled negative review can actually build credibility by showing you care about resolving issues.

    How can I make it easier for patients to leave reviews?

    Send follow-up emails or texts with direct links to your Google, Yelp, and Facebook review pages. Create business cards with QR codes that link directly to your review profiles. The fewer steps patients need to take, the more likely they are to follow through.

    Should I worry about fake negative reviews from competitors?

    While rare, it can happen. Focus your energy on generating authentic positive reviews rather than worrying about fake ones. If you suspect a fake review, report it to the platform for investigation. Most importantly, maintain a steady flow of genuine reviews that will outweigh any questionable ones.

    Conclusion

    Chiropractic patient reviews are an indispensable tool for growing a thriving practice today. By making it easy for patients to leave feedback, personalizing your requests, and actively engaging with all reviews, you can build a powerful online reputation. Remember, every positive review is a new opportunity to attract someone who needs your help and to improve the total body functioning of your community.

    Start implementing these strategies consistently, and you will see your review count and quality improve. Your future patients are actively searching for a chiropractor they can trust to provide the highest quality of health care. Your reviews are your best chance to show them why your practice is the right choice to help them feel great and live a pain-free life.

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    Gerek Allen profile picture

    Gerek Allen

    Co-Owner iTech Valet

    Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.

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