Recurring Digital Products for Chiropractors: Ebooks, Videos & More
by Gerek Allen ~ Last Updated: Nov 11, 2025 ~ 7 Min Read
by Gerek Allen
~Â Last Updated: Nov 11, 2025Â ~
~ 7 Min Read ~
Running a chiropractic practice often comes with ups and downs. Some weeks your schedule is full, and others are unexpectedly quiet. This inconsistency makes it hard to plan ahead or maintain steady growth.
More chiropractors are now turning to chiropractic recurring digital products to create stability and a consistent income. These digital offerings let you earn beyond your adjusting hours and continue providing value to patients even when they’re not in the office.
What Are Recurring Digital Products Anyway?
Let's break it down simply. A digital product is anything you create and sell online that a customer can download or access. This could be a video series, an ebook, an audio file, or entry to a private community.
The "recurring" part is what makes this model powerful. Instead of a one-time purchase, your patients pay a regular fee, usually monthly, for ongoing access. This model helps you create monthly recurring revenue that is predictable and stable.
It works just like a Netflix subscription for movies or a gym membership for equipment access. You provide continuous value, and in return, you receive continuous payment.
This business model shifts your chiropractic clinic away from being 100% dependent on appointments.
Why Your Practice Needs Recurring Digital Products?
You might be wondering if this is worth your time. You already have a full schedule of patients to see. But adding a digital side to your practice comes with huge benefits that can change how you work and grow.
Let's see how it benefits you:
Create Predictable, Stable Income
Your appointment book can have its ups and downs. Holidays, patient vacations, and economic shifts all affect your bottom line. This makes cash flow a constant worry for many small business owners in healthcare practices.
Recurring revenue acts like a financial safety net. A subscription model builds a predictable base of income every single month, often referred to as monthly recurring revenue.
Knowing you have a certain amount of money coming in, separate from fluctuating insurance claims, provides powerful peace of mind.
This steady income can help cover fixed costs and reduce the stress of a potential claim denial impacting revenue. It moves you from relying on one-time payments to building a more resilient financial foundation. This approach is one of the more effective and easy ways to build passive income for your practice.
Deepen Patient Relationships Beyond the Adjustment Table
Your relationship with a patient should not start and end at your office door. They face health challenges and have questions every day. Digital products let you support them between visits and enhance patient connections.
Imagine being the trusted voice they turn to for posture tips or stretching exercises through a dedicated app or patient portal. You become a part of their daily wellness routine, building incredible loyalty and trust. This effective communication solidifies your role as their primary health expert.
This ongoing connection shows you care about their whole well-being, not just their next adjustment as part of their care plans. An improved patient experience often leads to better retention and referrals. Engaged patients are also less likely to become no-shows, helping you reduce no-shows for in-person visits.
Save Time and Scale Your Impact
There are only so many hours in the day. As a chiropractor, your income is directly tied to the number of patients you can physically see for chiropractic treatments. This puts a hard cap on your earning potential.
Digital products break that link. You create the content once, whether it is a video series or an ebook, and you can sell it to ten, one hundred, or a thousand people without any more of your personal time. This allows you to streamline operations and focus on high-value activities.
This model lets you help far more people than you ever could with one-on-one appointments alone. You get to scale your positive impact on the community while also freeing up some of your own schedule. This is a smart way to grow your business without adding to your administrative burden.
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Ideas for Chiropractic Recurring Digital Products
Feeling inspired but not sure what to create? The best ideas come from the questions your patients are already asking you.
Here are a few popular and effective concepts for chiropractic recurring digital products to get your brain turning:
Subscription-Based Exercise Video Library
How many times have you shown a patient an exercise, only to have them forget it by their next visit? A video library fixes this problem perfectly. It supports the treatment plans you create in the clinic.
You can create a collection of short, easy-to-follow videos demonstrating key stretches and strengthening exercises. Organize them by body part or condition, like "Low Back Pain Relief" or "Post-Chiropractic X-Ray Mobility Drills". Patients pay a small monthly fee for unlimited access, which can be handled through automated payments.
They can watch the videos anytime on their phone or computer. This helps them stay consistent and get better results from their chiropractic care. This reflects positively on you and supports their long-term health goals.
Monthly Wellness Ebooks or Guides
Your knowledge is valuable, so package it into consumable products people can use. Each month, you could release a short ebook or PDF guide on a topic your patients care about. This establishes you as an authority and provides constant value.
Think about topics like "The Ultimate Guide to an Ergonomic Home Office" or "5 Anti-Inflammatory Recipes for a Healthy Spine." You can use free tools like Canva to make them look polished and professional without being a design expert. This is a simple way to create monthly recurring income.
A subscription for these guides could be very affordable, making it an easy "yes" for many patients. It is a low-effort way to maintain engagement. You could even bundle this with other offerings, like supplement sales information or nutrition tips.
Private Community or Membership Forum
People are searching for connection and support on their health journeys. You can create a safe space for them to find it. A private membership community can be a powerful offering that functions like an advanced patient portal.
This could be a private Facebook Group or a dedicated platform like Mighty Networks. Members pay a monthly fee for access to the group, where they can ask you questions and connect with others. This model is perfect for building a loyal following around your chiropractic clinic.
You could host a monthly live Q&A session or post daily health tips. This fosters a tight-knit community and gives patients direct access to you in a manageable way. It transforms your practice from a service provider into a central hub for wellness.
Guided Meditation or Mindfulness Audio Series
You know better than anyone how stress affects the body. Chronic stress can contribute to muscle tension and pain. This is a topic patients need help with, as the chiropractic care involves treating the whole person.
You could create a recurring series of guided audio meditations focused on pain relief and relaxation. Each month, subscribers get a new audio track to download. It is a wonderful way to offer holistic support.
This addresses the mind-body connection directly, a key principle of chiropractic philosophy. It is a valuable service that helps you stand out from other chiropractic clinics in your area. Plus, audio is easy to consume during a commute or before bed.
Choosing the Right Technology for Your Digital Products
The thought of technology can be a roadblock for many, but it is more accessible than ever. The key is to select software tools that fit your needs without being overly complex. You do not need to be a tech wizard to succeed.
For selling products, you have several options. Simple platforms like Gumroad or Podia are built for creators and handle file hosting, checkout, and content delivery. They are great starting points that do not require much technical setup.
If your clinic's website runs on WordPress, plugins like MemberPress or Restrict Content Pro can add membership and subscription functionality directly to your site. This keeps everything under one roof. These systems can manage your recurring appointment reminders and your digital subscriptions.
For more advanced needs, you might consider how these tools connect with your existing practice management software.
Some EHR software solutions offer integrated payment processing or have features for patient engagement. An all-in-one solution that manages your SOAP notes, billing codes, and digital product sales can streamline operations significantly, but often comes at a higher cost.
| All-in-One Creator Platforms | Simplicity and ease of use | Podia, Gumroad | Handles payment processing and content delivery automatically. |
| WordPress Plugins | Integration with an existing website | MemberPress | Keeps your brand and customer experience consistent. |
| Community Platforms | Building an interactive membership | Mighty Networks | Combines content, community, and courses in one place. |
| Practice Management Software | Unified clinic operations | Various chiropractic software | Some offer patient portals or payment plans that can be adapted. |
How to Get Started with Your First Digital Product
Thinking about it is one thing; actually doing it is another. Building a digital product takes time and effort upfront, but the payoff is substantial. You do not need a huge budget or a marketing team with this simple path to launch your first product.
- Ask Your Patients What They Need
The biggest mistake is creating something nobody wants to buy. Before you record a single video, talk to your patients. Send out a simple email survey asking them about their biggest health challenges between appointments.
You can ask questions like, "What is the one health topic you wish you knew more about?" or "What part of your care plan is the hardest to follow at home?" This will provide actionable feedback for your first product. - Start Small and Simple
Your first product does not have to be a massive course. Pick one simple idea and create a minimum viable product to test the waters. This reduces your initial investment of time and energy.
Maybe it is just one detailed ebook on ergonomics or a mini-series of three exercise videos for neck pain. Launching a small product helps you learn the process. You can always expand it later based on customer feedback. - Choose Easy-to-Use Technology
Do not get bogged down by complicated software. As mentioned, platforms like Gumroad or Podia make it simple to upload and sell chiropractic products without technical skill. Automated systems handle the transaction after a patient pays.
If you use chiropractic practice management software already, check if it has any features for patient education or recurring payments. Leveraging tools you already pay for is a great way of saving time. Your focus should be on creating great content, not on becoming a web developer. - Promote Your New Product
Your current patient base is your best first customer. Talk about your new digital offering in your office, perhaps with a small flyer at the front desk where patients complete their patient intake form. Effective promotion begins with the people who already trust you.
Send an announcement to your email list with a weekly email and post about it on your social media channels. You could even get ideas from marketing resources like The Smart Chiropractor on how to position your offer. Let people know how this new resource supports the hands-on patient care you provide.
Frequently Asked Questions About Chiropractic Recurring Digital Products
What are chiropractic recurring digital products?
They’re digital tools or resources—like video libraries, ebooks, or online courses—that chiropractors create and sell online. Patients or subscribers pay a monthly fee for continuous access to this content.
How do chiropractic online courses help my patients?
Online courses let patients learn at their own pace. They can review exercises, posture training, or wellness lessons between visits, helping them stay consistent with their care and see better results.
Can these digital products really create steady income?
Yes. They work on a recurring subscription model, so you earn predictable monthly revenue even when your appointment schedule slows down. It’s a practical way to stabilize cash flow.
Do I need special software or tech skills to start?
Not at all. Platforms like Podia, Gumroad, or WordPress plugins such as MemberPress make it easy to upload, sell, and manage subscriptions—no coding experience required.
What kind of digital product should I create first?
Start simple. A short video course, a small exercise library, or a monthly wellness guide is enough to test interest. Once you see what patients respond to, you can expand your offerings.
Conclusion
Stepping into digital products might feel new, but it is a logical extension of the care you already give. It is about finding new ways to support your patients on their path to wellness while building a more resilient practice. Creating your first of many chiropractic recurring digital products, such as chiropractic online courses or video libraries, is a powerful step towards a stable and impactful future.
By adding recurring revenue streams, you reduce your dependence on the unpredictability of appointment schedules and insurance payouts. You deepen patient relationships, save time, and scale your ability to help people live healthier lives. The journey starts with one simple idea to better serve the community that already trusts you.
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Gerek Allen
Co-Owner iTech Valet
Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.
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