How to Create a Powerful Sales Funnel for Your Digital Products

by Gerek Allen ~ Last Updated: Jan 31, 2023 ~ 5 Min Read

by Gerek Allen
~ Last Updated: Jan 31, 2023 ~
~ 5 Min Read ~

If you have a digital product, and you’re wondering if a sales funnel is right for your business, you’re in the right place.

If you’re already sold on a funnel, but the tech part feels like an airplane cockpit… you’re still in the right place.

Sales funnels have a lot of hype in the business world, and rightfully so. What they do for a business is pure magic.

When a sales funnel is built right, you become the BIG FISH in the BIG POND’. When it’s built wrong, you become dinner for the big fish.

In this article, you’re going to learn how to build a sales funnel for your digital products.

What Is A Digital Product Sales Funnel?

Digital product sales funnels are really cool and can be tricked out… but at their core, they do 1 thing very, very well.

They take people down a pre-defined path, and ONLY give them a choice to either buy the product or not. That’s it.

There’s no window shopping or endlessly wandering around hoping to find the ‘As Seen On TV’ crap that never does what it says it can do. (except maybe Sham-Wow)

A digital product sales funnel is also no different than any other ‘product’ sales funnel.

It has the same number of pages, the same concepts and the same basic structure.

For instance, you have:

An opt-in or sales page (which collects leads onto your list)
A checkout page with an order bump (which takes payment)
An upsell page for additional products (maybe 2)
An order receipt page

And that’s it. Nothing too complicated at all.

Let’s now talk about why digital products are great for funnels.

Benefits Of Digital Products For Sales Funnels

When comparing physical products versus digital products… to be politically correct… both have their pros and cons.

But to keep it real, digital products are much more attractive.

First, digital products virtually cost nothing to fulfill.

Your product is stored somewhere on the cloud, and when a sale is made… poof… magic happens and your customer gets their product sent to their email.

If you’re selling widgets, you can’t get around fulfillment costs… even if you outsource 99% of it with something like Amazon FBA.

Second, profits on digital products are infinitely higher.

The price for a physical product falls within an acceptable range. No one is going to spend $10,000 for a toaster… unless it’s gold-plated with a Louie Vitton emblem.

Digital products are priced based on the value of the information, and who’s delivering it.

What’s the value of a private hour with Tony Robbins, diving into your business?

Third, digital products are easier to price.

When you start getting into tax collection, shipping tables, and other custom things with physical products… the simplicity you’re looking for goes right out the window.

With digital products, you set your price and that’s it.

Finally, you build it once… and you’re done.

This is a powerful concept, even though it takes time to build everything first.

You build your digital product once… and you're done. The same goes for your funnel.

Once you go live, all you focus on then is driving traffic.

Let’s talk about how to actually build this darn thing.

See How The SIGNATURE PROFIT SYSTEM Can Help Your Business

PROPRIETARY BOOKING FUNNELS

SEO-FRIENDLY WEBSITES

5-STAR REVIEW ACQUISITIONS

LOCALIZED CONTENT MARKETING

CLIENT NURTURING SERVICE

DFY WHITE GLOVE SERVICE

How To Set Up A Digital Product Sales Funnel Quickly

Now it’s time to put on your work gloves, grab your tools, and put in some sweat equity.

For the sake of simplicity, using pre-made templates is where you should start.

Every worthwhile sales funnel builder will have a library of templates for you to choose from… so start with a template that works for you.

Templates usually are categorized by industry, but really any template will do. Every template is editable.

Here are the basic steps to launch your digital product sales funnel as fast as humanly possible:

Create a new ‘funnel’ in your software, choose the right template for you, and drop it in.
Add your logo and make any minor tweaks to things like font and colors… but keep the overall structure
Focus the majority of your time on perfecting your Headline, Sub-Headline, and Call To Action. Use a tool like ChatGPT to help you or give you ideas.
Write out the additional sections quickly, but relevant to your digital product
Add your images, or find images on sites like Shutterstock… or even better, use an AI tool like MindJourney to create your images (like the main image on this article)
Connect your product, your domain, your email CRM (like Active Campaign), and your payment processor (like Stripe)
Test your funnel
Go live and get your ‘relative’ to complete your first sale

This list may look like an ‘oh hell no’ moment, but it’s not… promise.

However, if this still feels like too much, we can help. We build full sales funnels for our clients. Just book a call and we’ll be happy to learn more about your project.

(FYI… we use DropFunnels for our site and pretty much all of our clients. You can get started here.)

Now that you’re live, what’s next?

Tips For Optimizing Your Digital Product Sales Funnel

Once your funnel is up and running, start optimizing right away. Don’t wait.

The simplest thing to do… which also happens to be the most effective thing to do… is split test your headlines.

A lot of tests have shown dialing in your headline will net the biggest impact on your results.

If you do nothing else but split-test your headlines, you’ll be way ahead of most other entrepreneurs.

But since you asked, you should also split-test your Call To Action text, images, and maybe colors.

Anything beyond that is when you’re doing millions upon millions of dollars in revenue, where a 1% swing has huge implications.

Once again, any good sales funnel software builder should have split test functionality built in. If it doesn’t… then you know what to do. (bye Felicia)

You need to have enough data to make informed decisions. It might take hundreds, if not thousands of data points to declare a winner.

Now it’s time to supercharge your funnel.

How To Take Your Digital Product Sales Funnel To The Next Level

Split testing headlines is one thing. Split testing price points and product offerings takes your business to another level.

Let’s say you have an intro digital product for $17. Split-test it at $47 as well.

After enough transactions from both, get your handy dandy calculator out and see which price point produced more profit.

Do the same with your core offer and order bumps… and with your upsells.

The point is finding your sweet spot with your product offerings can literally mean thousands… tens of thousands… hundreds of thousands… even millions of dollars MORE to your bottom line.

It takes the same effort to make the sale, so why not maximize every sale that you can.

To your dreams...

Gerek Allen

Co-Owner iTech Valet

Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.

Do You Want To Produce Real Profit In Your Business?

The Signature Profit System Is The Answer

Book A Call

About iTech Valet

iTech Valet specializes in web design and content marketing for online entrepreneurs who want to share their expertise.

Services Include:

Web Design
Graphic Design
Sales Copy
Funnel Building
Authority Sites
Membership Sites
Course Creation
Email Systems
Content Marketing
Competitive Analysis
Tech Integrations
Strategic Planning

Learn More