How to Increase Chiropractic Patients: 10 Proven Tactics
by Gerek Allen ~ Last Updated: Oct 14, 2025 ~ 7 Min Read
by Gerek Allen
~Â Last Updated: Oct 14, 2025Â ~
~ 7 Min Read ~
You're great at what you do. You help people overcome pain and live healthier lives. But sometimes, you look at your schedule for the week and see too many empty spots.
It's a frustrating feeling that many chiropractors are familiar with. You wonder how you can get a steady stream of new patients without spending a fortune. It's the constant challenge that keeps you up at night: how to increase chiropractic patients consistently.
The good news is that you can build a thriving practice by having a solid plan composed of several marketing strategies working together.
You need a system that brings new faces through your door and encourages patient retention, and these actionable tips will help you increase chiropractic patients.
1. Start with Hyper Local SEO
Most of your patients will come from your local community. So, you need to show up when people nearby search for help. This is what local SEO is all about, and it's less complicated than it sounds. It means making your chiropractic practice highly visible to people in your specific geographic area.
A strong online presence is foundational to attracting a steady stream of new clients. When local residents need chiropractic services, their first step is usually a Google search. Being visible at that exact moment is critical for patient acquisition.
Your Google Business Profile is a Magnet
Your Google Business Profile (GBP) is often the first impression a potential patient has of your practice. It's that box with your clinic's name, address, reviews, and office hours that appears on Google Maps and in search results. According to a BrightLocal study, local businesses get an average of 1,260 views a month on their profile.
Make sure your business profile is completely filled out with accurate information. This includes uploading high-quality photos of your office, your team, and even happy patients, with their permission. Your Google Business Profile is a powerful free tool to build trust before anyone even visits your website.
Actively ask every patient to leave a review. Positive patient feedback directly on your Google Business listing can significantly influence a person's decision. It's a key part of your local SEO and a powerful tool to attract patients.
Check out this step-by-step guide on how to Optimize Your Chiropractic Google Business Profile for 2025
Target Your Neighborhood with Keywords
Think about what your potential patients are typing into Google. They're likely not searching for complex clinical terms. They are looking for solutions like "back pain relief Buffalo New York" or "chiropractor near me."
These are your local keywords. You should use these phrases naturally throughout your website, especially on your homepage and service pages. Weaving them into your text helps Google understand what you do and where you do it, improving your ranking.
This makes it much more likely for you to show up when someone nearby needs your help. A well-executed marketing strategy focuses on connecting with the right people at the right time. And proper keyword use is a fundamental part of that connection.
2. Create Content That Actually Helps People
People are constantly looking for information about their health problems. You can become the go-to resource in your community by creating helpful content marketing materials. This approach builds trust and establishes you as an expert in spinal health.
This strategy is less about direct selling and more about patient education and building relationships. When you provide value upfront, potential patients are more likely to choose you when they need care. This method is crucial for the long-term success of your chiropractic business.
Blog About Their Pain Points
Start a blog on your website and write articles that answer the common questions your patients ask you every day.
Write about topics like "5 Stretches to Relieve Neck Pain at Your Desk" or "Can a Chiropractor Help with Headaches?" This content directly addresses the problems your target audience is trying to solve.
Offer wellness tips, advice on posture correction, and explain the benefits of regular chiropractic care. When you give valuable advice freely, people start to see you as a knowledgeable and trustworthy healthcare provider. When they finally decide to seek care, your chiropractic practice will be the first one they think of.
Read our full guide on Blogging for Chiropractors: Boost Traffic and Build Authority
Use Simple Videos
Video is an incredibly popular format in digital marketing. It helps potential patients feel like they already know you. This familiarity makes picking up the phone to book an appointment much easier, enhancing patient acquisition efforts.
You don't need a professional film crew to make effective videos. Use your smartphone to record short, helpful clips. Show a simple stretch for low back pain or explain how to set up an ergonomic workstation.
Post these videos on YouTube, Facebook, and Instagram, and embed them in your blog posts.
To help you get started, check out our blog post on Chiropractic Video Marketing: How to Stand Out in 2025
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3. Use Smart
Running ads on social media can be a fantastic way to reach new people in your area. But you have to be smart about your paid advertising. Simply boosting a post to everyone in your city isn't the most effective use of your marketing budget.
Platforms like Facebook allow for powerful targeting options through Facebook Ads. You can show your ads to people based on their age, location, and even their interests.
For example, you could target people within a 10-mile radius of your clinic who have shown an interest in running, CrossFit, yoga, or weightlifting.
Your ad shouldn't just say "Come to my clinic." Instead, offer something valuable, like a free workshop on ergonomics. This introduces your practice in a helpful, non-salesy way.
Other effective chiropractic marketing channels include Google Ads, which can capture people actively searching for your services.
4. Make Patient Reviews Your Secret Weapon
Word-of-mouth referrals are still one of the most powerful marketing tools, and online reviews are the digital version. What your current patients say about you online can convince a new patient to choose you over a competitor. According to research, over 99% of consumers have used the internet to find a local business.
Actively ask your satisfied patients for reviews. You can make it easy for them by sending a follow-up email or text message with a direct link to your Google Business Profile. Don't be shy about it; most people are happy to help, they just need a gentle reminder.
Consistently gathering patient feedback helps you improve patient care and highlights your commitment to service quality. High patient satisfaction scores are a magnet for new business. Reviews are a cornerstone of building a strong online reputation.
Create graphics with snippets from your best reviews and share them on your social media pages.
This constant social proof reinforces the message that you are a trusted choice in your community for effective chiropractic care.
Showcase Reviews Everywhere
Once you have those great reviews, don't just leave them on Google. Feature them prominently on your website's homepage.
Create graphics with snippets from your best reviews and share them on your social media pages.
This constant social proof reinforces the message that you are a trusted choice in your community for effective chiropractic care.
5. Build a Referral Program That Runs Itself
Your current patient base is a goldmine for increasing chiropractic patients. These are people who already know, like, and trust you. A structured referral program encourages existing patients to spread the word about the great patient experience they receive at your clinic.
You can offer a simple incentive for every new patient they refer. This could be a small discount on their next visit, a gift card to a local coffee shop, or an entry into a monthly prize drawing. The goal is to make it a win-win situation for everyone involved.
Your patient feels good about helping a friend and gets a small thank you, and you get a new patient who already has a positive opinion of your practice.
Effective loyalty programs are excellent for improving patient retention and are a low-cost way to attract new people. Strong referrals help your practice grow organically.
6. Get Out Into Your Community
Being an active part of your local community is a great way to build brand awareness and attract new patients. People prefer to do business with people they know. So, get out there and let them get to know you as a friendly, local healthcare provider.
Host a Free Workshop
Partner with a local gym, yoga studio, or even a large office building to offer a free health workshop. You could present on topics like "Injury Prevention for Runners" or "Beat 'Tech Neck'." This positions you as a community health expert and gives you a chance to connect with dozens of potential patients at once.
Sponsor a Local Event
Look for local events to sponsor, like a community 5K run or a health fair. Having your banner at an event that aligns with health and wellness keeps your practice top of mind. It shows that you are invested in the well-being of your community, which builds a lot of goodwill and trust.
7. Turn Your Website into a Patient Machine
For many potential patients, your website is their first interaction with your practice. It needs to be more than just an online brochure; it needs to be a tool that converts visitors into new patients.
Since more than half of all web traffic is on mobile devices, a mobile-friendly site is absolutely necessary for enhancing patient engagement. Look at your website on your phone. If it is not easy to read and use, you are losing patients.
A clunky website experience is a huge turn-off. A smooth, professional website reflects the quality of your patient care. Make sure your appointment scheduling is simple and accessible.
Make Booking Obvious
The most important action a visitor can take on your site is to book an appointment. Make this process as easy as possible. Have a bright, clear "Book an Appointment" button at the top of every page.
Don't make people hunt for it. The fewer clicks it takes to schedule, the more people will follow through. Integrating your practice management software can streamline this process even further.
8. Keep in Touch with Email Marketing
Patient acquisition is important, but a focus on patient retention is crucial for long-term growth. Email marketing is a simple and effective way to maintain a relationship with your patients, even when they aren't in the office. It keeps your practice at the front of their mind for their own future needs and for referrals.
Build your email list with every new patient. You can send out a monthly newsletter with a health tip, a healthy recipe, or clinic news. This is a great way to keep patients engaged and demonstrate your ongoing commitment to their well-being.
You can also use email for practical things like appointment reminders, which helps reduce no-shows. A simple "We miss you" email to patients you haven't seen in a while can be very effective at reactivating them.
Offering special offers to your email list can also encourage existing patients to book their next visit, which helps retain patients and improves your retention rate.
Learn how to turn your inbox into a conversion tool: Chiropractic Email Marketing: Proven Strategies to Stay Connected
9. Team Up with Other Health Pros
Creating a network of other healthcare providers in your area can be a consistent source of referrals. These relationships take time to build, but they are incredibly valuable. You can all work together to give patients better overall care, including a comprehensive care plan or treatment plan.
Connect with Local MDs and PTs
Reach out to local family doctors, orthopedic specialists, and physical therapists. Schedule a coffee meeting to introduce yourself and explain the types of patients you help. When they have a patient with back or neck pain, you want them to think of you as a reliable referral partner.
The key is to make it a two-way street; understand what kinds of patients you can refer to them as well. This collaborative approach benefits everyone, especially the patients. Building these professional relationships is a powerful marketing strategy.
Think Outside the Box
Your referral network can also include professionals who offer complementary services like massage therapy, personal trainers, and yoga instructors. These professionals work with people who are focused on their physical well-being. They often have clients who could benefit from your chiropractic services and can be great referral partners.
10. How to Increase Chiropractic Patients? Know Your Numbers.
You can't improve what you don't measure. You need to know which of your marketing efforts are actually working. This allows you to do more of what's effective and stop wasting money on what isn't.
One of the easiest ways to start is to add a line on your new patient intake form that asks, "How did you hear about us?" At the end of each month, tally up the responses. This simple step will tell you if your patients are coming from Google, social media, a community event, or a referral from another doctor.
You can also use tools like Google Analytics to see how people are finding your website. Tracking your numbers gives you the clarity you need to make smart decisions about where to invest your time and marketing budget.
Good practice management means understanding your patient acquisition cost and your patient retention rates to grow your practice effectively.
| Local SEO (Google) | Keyword Rankings, Website Traffic, Calls from GBP. | Measures visibility to people actively seeking your services. |
| Content Marketing | Blog Views, Time on Page, Social Shares. | Shows if your content is engaging and building authority. |
| Social Media Ads | Click-Through Rate (CTR), Cost Per Lead, New Bookings. | Determines the return on your advertising investment. |
| Referral Programs | Number of Referrals, New Patients from Referrals. | Tracks the effectiveness of your word-of-mouth marketing. |
Frequently Asked Questions About Increase Chiropractic Patients
What is one of the fastest ways to get new patients?
Running a targeted local advertising campaign on Google or Facebook with a compelling new patient offer can generate immediate results and bring new patients through the door quickly.
How can I leverage my existing patients to get new ones?
Implement a formal referral program. Actively ask your happy patients for referrals and thank them when they send friends or family your way.
Is public speaking a good way to increase patients?
Yes, offering free health workshops at local businesses, gyms, or community centers on topics like "Workplace Ergonomics" or "Injury Prevention" can establish your expertise and attract new patients.
How can I reactivate patients who have stopped coming in?
Create a reactivation campaign. Send a targeted email, letter, or even make a personal phone call to patients you haven't seen in over six months, inviting them back for a check-up, perhaps with a special offer.
Conclusion
It can feel like a big challenge, but there are so many effective ways to get new patients walking through your door. It requires a consistent, multi-pronged approach.
You need to be visible where your patients are looking online, create value before you ask for anything, and build strong relationships within your community and with your current patients.
Don't try to do all of these things at once. Pick two or three strategies that feel most manageable for your chiropractic practice and focus on doing them well. By taking consistent action, you absolutely can increase chiropractic patients and build the successful, impactful practice you've always wanted.
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Gerek Allen
Co-Owner iTech Valet
Entrepreneur, patriot, CrossFit junkie, IPA enthusiast, loves to travel to tropical destinations, and knows way too many movie quotes.
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