Booking Funnel For Chiropractors (How To Get 1-3 Extra New Patients Per Month)

by Gerek Allen ~ Last Updated: May 22, 2024 ~ 9 Min Read

by Gerek Allen
~ Last Updated: May 22, 2024 ~
~ 9 Min Read ~

A New Patient Booking Funnel can increase your new patient bookings by an average of 1-3 NEW PATIENTS PER MONTH or more, with no additional monthly operational cost.

Yes, you read that right... no additional monthly cost.

While this funnel doesn’t produce new leads, it CONVERTS your leads like gangbusters.

And ‘conversion’ is the 2nd part of the equation.

You need both traffic AND conversion.

Most chiro ads on social media focus on lead generation… and rightly so… but they forget to help you with the conversion part.

That’s where this booking funnel shines!

A booking funnel helps you:

Fill up your calendar, sometimes months in advance.
Secure new patients when your office is closed.
Highlight the value of your services.
Collect more upfront cash.
Answer most questions without calls into the office.
Make your practice look more professional.
Have a proven CONVERSION tool that 99% of chiro sites don’t have.

A booking funnel isn’t complicated but requires an understanding of human psychology to make it work.

Lucky for you, we're the Sigmund Freud of chiropractic booking funnels.

We're pulling back the curtains, giving you our ‘cheat sheet’.

In this deep dive, you’ll learn:

What a chiropractic booking funnel is.
The benefits of a booking funnel.
The elements of a successful funnel.
The software required.
The bigger picture for your practice.
How you can add it to your business without any extra monthly expense.

As a bonus, there’s a free booking funnel template for you to download.

It’s a compliment for what you’re about to learn… not a replacement for it.

Chiropractic Booking Funnel Template

Let’s get started!

What is a Chiropractic Booking Funnel?
- Traditional Websites vs Sales Funnels
- Lost Opportunities for Chiropractors
Benefits Of A Chiropractic Booking Funnel
Elements of a Chiropractic Booking Funnel
Software Needed For A Chiropractic Booking Funnel
- Website and Funnel Building Software
- Email CRM Software
How To Get Started With No Additional Monthly Cost
BONUS: What’s The Next Step After a Booking Funnel?
- Signature Profit System for Chiropractors

What is a Chiropractic Booking Funnel?

A booking funnel is a fancy name for a sales funnel.

A sales funnel is a controlled path with predetermined steps to get an expected outcome.

Think of it like a maze with only 1 way in and 1 way out… except you can’t get lost in random corners.

The idea is to give participants 1 decision to make… usually to accept an offer or not.

In your case, the goal is for your new patients to book an appointment and pay for it… without the help of your staff.

Done right, your practice will grow without hiring additional staff or using up valuable resources.

Traditional Websites vs Sales Funnels

Your current website is considered a traditional website.

Traditional websites convert between 2%-5%… above 5% is considered amazing.

A good sales funnel converts at 30% (or more).

That means a sales funnel converts 6X-15X more… BOOM!

The idea is not to change your website but to add a sales funnel to it.

Lost Opportunities for Chiropractors

Not having a chiropractic booking funnel is costing you business.

In fact, your website is driving new customers away.

Why?

Because odds are you only have a phone number and a crappy form to fill out.

It’s the… ‘hey, we’ll get back to you as soon as possible’ type of experience.

(Note: If you have more than what’s outlined, congrats… you’re in the top 1%. Keep reading though… our funnel will make what you have even better.)

Here are the facts…

Your business relies on getting new clients every month.

Your office spends a lot of time answering questions on the phone.

You have no idea how many leads you lose when your office is closed.

You will fix ALL of this with a chiropractic booking funnel.

Key Takeaway:

A chiropractic booking funnel is a sales funnel that guides website visitors to make a decision, resulting in higher conversion rates compared to traditional websites. Not having a booking funnel can cost chiropractors business, as it may drive potential customers away with a subpar user experience. Implementing a booking funnel can address these issues by streamlining the booking process and maximizing lead generation.

Benefits Of A Chiropractic Booking Funnel

Our clients with booking funnels tell us how much easier things are on a day-to-day basis… especially for their staff. Here’s why.

You Fill Your Calendar

The most attractive benefit is filling up your calendar… sometimes many months in advance.

It may feel counterintuitive to have new patients wait that long, but human psychology is at work here… specifically with fomo (Fear Of Missing Out).

Most people think… ‘If I have to wait this long, he or she must be really good, right?’

It’s the same as that fancy schmancy restaurant with a 6-month waiting list.

There’s a bonus too. If you somehow ‘squeeze them in’ sooner, you’ll create a positive experience.

They’ll show up early and pay in full… no way are they gonna miss their appointment.

You Collect More Upfront Cash

The New Patient Booking Funnel makes paying for the appointment a natural occurrence.

The reason is the funnel is amazing at selling the value of your services and your time.

For instance, if your new patient price is $299 but the value of everything included in the appointment is over $1000… pulling out the credit card becomes a no-brainer.

Price is only an issue when there’s a lack of value.

To be straight with you, your current website sucks at showing your value.

This funnel changes that.

Plus, you can’t afford to give up a big chunk of your time with new patients if you don’t have the payment upfront. That’s bad business.

Pro Tip: People who pay upfront are less likely to cancel or no-show.

You Answer Questions Without Calls To Your Office

You become the hero to your staff, finally relieving them of answering the same questions over and over again… and again… and again.

The fix is simple.

Add a FAQ’s section in your New Patient Booking Funnel, and create a page on your website too.

The trick is putting it in the right place so people see it, or can find it easily.

Knowing what questions to answer is simple too.

Start with the questions your staff gets.

Then look at your reviews. Find the ones that offer a valid point or constructive criticism.

Think about the common questions you get while seeing patients.

Compile them all together, and keep adding to it.

(Pro Tip: You build incredible trust using the most common questions as your sales copy.)

The Funnel Becomes Your Best Sales Rep

Every single potential new customer will get the same experience, 24/7.

A well-designed booking funnel will outperform your very best team member… and it’s not even close.

You see, team members will have bad days… it’s called being a human.

Not your booking funnel though:

It never goes on break.
It never calls out sick.
It never takes a vacation.
It never talks back to a customer.
It always talks in the same tone.
It always has the same persuasion.

As a business owner, there’s a comfort level knowing every experience is predictable, yet able to be tweaked to get better and better.

Key Takeaway:

Implementing a chiropractic booking funnel offers several benefits, including filling up your calendar with appointments, creating a sense of exclusivity and value for potential patients. It also allows you to collect upfront payments, reducing the risk of no-shows or cancellations. Additionally, a booking funnel can save your staff time by answering frequently asked questions and providing a consistent and reliable experience for potential patients, surpassing even your best team member's performance.

Elements of a Chiropractic Booking Funnel

A booking funnel has 4 steps.

Sales Page
Calendar Booking Page
Payment Page
Thank You Page

Let's break them down.

Sales Page

This is the most important step, plus it’s the longest.

All the ‘Book Appointment’ buttons on your website, social media bio links, email links, etc. will end up here.

The main parts of this page include:

A list of each service with an associated dollar value.
An opt-in form to start the booking process.
Testimonials to show trust.
FAQ’s to answer the most common questions.

List Of Individual Services

The goal here is to list every single service a new patient gets on their first visit… and assign a value to each service.

The reason is to create a value stack.

You want to tip the scales so far to the value side, they’d be willing to pay $1000.

I said this before, but price only becomes an issue when there’s a lack of value.

Give each service a legitimate value… not the actual cost.

Pro Tip: Shoot for the total value to equal 10X what you’re charging.

Pro Tip #2: The more value add-ons you can include that don’t cost you any additional time once they are created, the better. Think checklists, top tip guides, etc.

Custom Opt-in Form

Your ONLY goal on the sales page is to get their information.

This form needs to be front and center, and easy to find.

The rule is the more info you ask for, the fewer conversions you’ll get… but they’ll be higher quality.

You decide what’s best for your business.

What I’ve seen work best is name, email, phone, and asking some appointment-related questions like ‘How fast do you need to be seen?’ and/or ‘What time of day is best for you?’

Pro Tip: Consider having this form as high as possible on mobile.

BONUS: Collecting names and emails at this stage allows you to put them in a 30-day new patient nurturing sequence… which is part of our Signature Profit System for Chiropractors.

Frequently Asked Questions (FAQ’s)

This was already covered in the previous section, but I have a pro tip for ya.

Pro Tip: Make your FAQs section a ‘global’ element, so when you add or update a question, it updates everywhere FAQs are on your site.

Testimonials

Put a few testimonials on this page… they work.

Short video testimonials work better than written testimonials, but either is fine.

Pro Tip: Have your web designer put some thought into how your testimonials look, adding to the overall brand design.

Calendar Booking

The second step in the chiropractic booking funnel is the calendar from your EHR.

The calendar comes before payment for 1 simple reason… people want to secure their date and time before making the payment.

There are 2 ways to implement this, depending on your EHR.

You embed your calendar (if your EHR allows it).
You use the calendar page your EHR provides.

Either way is fine and achieves the main result.

In a perfect world, embedding the calendar is preferred to keep the look, feel, and usability for your visitor consistent.

However, most EHRs aren’t built with marketing in mind.

Payment

The 3rd step is collecting payment for the appointment.

It’s smart to show the value of the services again to reinforce their decision from step 1.

The headline will read something like ‘your appointment will be canceled if you don’t complete the payment below’... or something like that.

The goal is to set the standard that a payment is required.

You will need a merchant account to take payments online.

The most popular is Stripe, but you can use Paypal, or use a bridge like NMI or Authorize.net.

A ‘bridge’ is just a fancy way to connect a payment processor from a bank to your website… and keep it secure and legal.

If what I just said is Greek to you, don’t worry… we’ll handle it for you.

Pro Tip: Collecting a deposit instead of full payment is an option worth considering.

Thank You

The final step in the process is the Thank You page.

Use this page to not only thank them, but tell them the next steps… like giving them a link to fill out New Patient Forms.

Pro Tip: If you’re not afraid of video, record a personalized video thanking them for booking an appointment.

Pro Tip 2: Go a step further and put a link of ‘what to expect’ during the first visit, or add it in the video.

Chiropractic Booking Funnel Template

You now know the ins and outs of a New Patient Booking Funnel.

… and the psychology.

The next step is to know what tools you need to give life to your new booking funnel.

Software Needed For A Chiropractic Booking Funnel

These are the software we not only recommend, but use ourselves and for our clients.

Website and Funnel Building Software

DropFunnels is an all-in-one platform for your website AND booking funnel.

It’s built on WordPress, and 43% of all sites use WordPress.

It also handles:

Membership sites
Blog Posts
Video Hosting
Calendars
Sales Pipelines
And more… much more

The software and hosting are included for $99/mo.

(Note: You're already paying for hosting now, most likely the same price.)

Email CRM Software

Active Campaign is an industry leader in email marketing.

A.C. is the most feature-rich at a very good price.

The opt-in form on the 1st page requires a CRM to collect info.

Plans start at $29/mo for 1000 contacts.

The more contacts you get (a good thing), the more expensive the service gets.

BONUS: With a CRM, your office will get an email instantly every time a new potential customer fills out the form.

How To Get Started With No Additional Monthly Cost

Save both time and money by letting us do this for you.

It’ll be done fast... in a few short weeks (or less).

No complications.

You say GO and we get r done!

A small setup fee covers migrating your site and building out your custom booking funnel.

Remember I said you can get this without adding any additional monthly expense?

Here's how it works.

You have to pay for hosting no matter what... which you already are.

Most hosting is around $100/mo.

When you partner with us, we move your website onto our hosting account for the same $99/mo.

This allows us to control your experience AND handle ALL tech issues... on our dime.

As a THANK YOU, we license our Booking Funnel to you for FREE. ($100/mo VALUE)

That's right... zero, zilch, nada.

By simply moving your payment from a company that doesn't know your name, to a company that will gladly have a beer with you... (we like IPA's fyi)... you can increase your new patient bookings up to 30% (or more) and pay the same as you're paying now.

How 'bout them apples?

The way you get started NOW is to click the SPEAK WITH US button.

I look forward to speaking with you.