How To Create An Effective Sales Funnel In Just 5 Steps

Most entrepreneurs know who their target audience is, but only on a surface level… and that’s a problem.

To really know an audience, you have to connect with them on a deeper level. You have to peel back a few layers of the onion.

For instance, here’s an example of selling e-bikes.

On the surface, the natural target audience would be athletic people who love to ride bikes, be outdoors, go on adventures, etc.

Simple enough, right?

Here’s how you go deep with this audience. You look at it from a different perspective than everyone else.

Compared to normal bikes, e-bikes solve the problem of physical limitations.

Now the entire family can go anywhere... TOGETHER... as long as they have juice in the battery.

Got a big hill and 3 kids? No problem. A 20-mile bike ride with no stops? Easy-peasy.

This is a huge mindset shift... and when you tap into this type of connection… it’s game over.

To go deep, you need to do some thinking… some soul-searching… you need to walk in their shoes. 

You need to understand:

• who they are
• what they like
• how they talk
• what their fears are
• what their desires are
• what makes them happy
• what’s important to them
• and so on…

Compile as much data as you can and write it all down. Even write down the things you don’t think matter.

Take as much time as you need here. If you don’t get this right, you won’t have an effective sales funnel.

TIP: write down as many problems your ideal customer has... and write a solution to each problem. You should have at least 20-50.

2nd TIP: when the first problem is solved, many times a new problem arises. That's good. Now think how to solve the new problem… write it down… rinse and repeat.