FREQUENTLY ASKED QUESTIONS
Everything you need to know about working with iTech Valet - from packages and pricing to timelines and technology. No BS, just honest answers.
Services & Packages
We specialize in high-end website design and conversion optimization for service-based businesses, with a primary focus on chiropractors.
Our core offerings include complete website redesigns built on DropFunnels, persuasive sales copy that converts visitors into booked appointments, mobile optimization, SEO infrastructure for local search, booking funnels, email welcome sequences, and comprehensive tech integrations.
Beyond website builds, we offer three levels of ongoing content marketing services (Conversion Amplifiers) that create 12-36 AI-optimized articles per month, turning your website into a patient-generating machine through organic search and AI citations.
Pro Package ($8,000) is your complete website rebuild engineered to turn visitors into booked appointments. You get premium custom design, persuasive sales copy, mobile optimization, SEO infrastructure, booking funnel, 30-day email welcome sequence, all tech integrations, testing and quality control, 5 industry-specific lead magnets, and priority email support.
Best for practices generating $30,000-$75,000 per month who want a professional website that actually converts.
Elite Package ($17,000) isn't just a website - it's a complete strategic partnership. Everything in Pro PLUS priority 4-week launch (vs 6-8 weeks), custom lead generation asset pack (custom lead magnet + landing page + 15 social posts + email sequence + GMB post), 2 months of Visibility Engine FREE ($1,794 value), quarterly strategy calls with Gerek, VIP priority access (cell + email, 24-48hr response), local dominance map (competitive intelligence breakdown), and AI Patient Concierge when you continue with monthly services.
Best for established practices generating $75,000-$150,000+ per month who want to dominate their local market and need a true strategic partner.
We primarily offer Pro and Elite because they're designed to deliver maximum results based on 100+ website builds and 20+ years of experience.
That said, we're flexible when it makes sense. If you have specific needs that don't fit perfectly into Pro or Elite, book a strategy call and we'll discuss a custom solution.
Fair warning: custom packages typically start at Elite pricing because they require more strategic planning and custom implementation work.
Conversion Amplifiers are our ongoing content marketing services that turn your website into a patient-generating machine through organic search traffic and AI citations.
We offer three levels:
Visibility Engine ($897/month): 12 AI-optimized articles per month, 24 social posts, 4 emails, monthly analytics. Best for $30,000-$50,000/month practices building organic traffic foundation.
Authority Accelerator ($1,997/month): Everything in Visibility Engine at 2x output (24 articles, 48 social posts) PLUS Google Business Profile optimization, 12 GMB posts/month, local citation building, enhanced competitor tracking. Best for $50,000-$100,000/month practices ready to dominate local search.
Market Domination Suite ($4,997/month): Everything in Authority Accelerator at 3x output (36 articles, 72 social posts) PLUS monthly newsletter, AI Patient Concierge, quarterly CRO reviews, quarterly strategy calls with Gerek, VIP priority access, quarterly lead magnet creation, done-for-you campaign library. Best for $100,000+/month practices who want total market domination.
Do you NEED them? No - your website will work great without them. But content marketing is how you multiply your investment 10x over time through compounding organic traffic and AI citations.
Process & Timeline
Pro Package: 6-8 weeks from contract signing to launch.
Elite Package: 4 weeks priority timeline.
Here's the typical breakdown:
Week 1: Discovery and planning - you complete intake forms, provide assets (logo, photos, etc.), we research your competition and target patients.
Week 2-3: Design and development - we create 2-3 homepage design mockups, you choose your favorite direction and request changes, we build your complete website with conversion-optimized copy and lead generation systems.
Week 4-6 (Pro) or Week 4 (Elite): Testing and refinement - comprehensive testing across all devices and browsers, integration of booking systems and contact forms, quality control and final adjustments.
Week 6-8 (Pro) or Week 4 (Elite): Launch and training - your new website goes live, you receive complete training on managing your lead-generating machine, ongoing support ensures continued success.
We have weekly check-ins throughout the entire process so you always know exactly where we are and what's next.
Step 1: We Learn About Your Practice - You complete simple intake forms and provide basic assets (logo, photos, etc.). We handle all the research about your competition and target patients.
Step 2: You Approve Design Mockups - We create 2-3 homepage design options based on your practice and preferences. You simply choose your favorite direction and request any changes.
Step 3: We Build Your Complete Website - Using your approved design, we develop your entire website with conversion-optimized copy, lead generation systems, and mobile optimization.
Step 4: We Test Everything - Comprehensive testing across all devices and browsers, plus integration of booking systems, contact forms, and any other required tools.
Step 5: You Go Live & Get Training - Your new website launches and you receive complete training on managing your lead-generating machine. Ongoing support ensures continued success.
The entire process is designed to be zero effort on your end. We handle everything while you focus on your patients.
Very little - that's the point of our white glove service.
Required:
- Logo (vector format preferred, but we can work with what you have)
- 5-10 photos of you, your team, your office (smartphone photos are fine - we optimize everything)
- Access to your current website hosting (if you have one)
- Business information (address, phone, hours, services, insurance accepted, etc.)
Helpful but not required:
- Existing marketing materials (brochures, business cards, previous copywriting)
- Competitor websites you like or hate
- Any specific patient testimonials you want featured
If you don't have professional photos, we can work with smartphone photos or we can discuss adding a professional photo shoot to your package.
We always start from scratch for two critical reasons:
1. Control and reliability: Our setup on WordPress is a system that gives us pixel-perfect design control and 99.9% uptime. We can't achieve the same results trying to fix someone else's broken foundation.
2. Conversion optimization: Most existing websites were built to "look pretty" not to convert visitors into patients. Starting fresh lets us engineer every element for maximum conversions from day one.
What about your existing content and pages? We migrate anything valuable - your blog posts, service pages, patient resources, etc. Nothing gets lost. We just rebuild it on a foundation designed to actually generate patients instead of just existing online.
Technology & Platform
We build exclusively on WordPress - the most powerful and flexible website platform in the world, powering over 40% of all websites on the internet.
Here's what makes our approach different: we use a proven WordPress system built on a carefully curated set of plugins we know are rock-solid reliable. These aren't random plugins we picked last week - they're the result of 20+ years of experience and 100+ websites built.
You get all the SEO benefits and flexibility of WordPress (which search engines absolutely love), combined with our proven plugin stack optimized for speed, security, and conversion performance.
This approach gives us pixel-perfect design control, 99.9% uptime, and the ability to engineer every element specifically for turning visitors into booked appointments - not just creating a website that "looks nice."
And here's the key: It's true WordPress. Fully open. Fully portable. You can add any plugins or functionality you want - we just provide ongoing tech support for our approved plugin stack (the ones we know won't break your site).
Search engines love WordPress. Over 40% of all websites run on WordPress because it's the most SEO-friendly platform available. Google can crawl and index WordPress sites better than any other platform.
Flexibility and control. Unlike closed platforms (Wix, Squarespace, Weebly), WordPress gives us complete control over every pixel, every interaction, and every conversion element. We're not limited by template restrictions or platform limitations.
True ownership. You own everything - the content, the design, the entire website. It's real WordPress, not a proprietary system. You can install any plugin, add any functionality, or migrate to any host you choose.
Scalability. As your practice grows, your website can grow with you. Want to add a patient portal? Integrate with new software? Build custom functionality? WordPress handles it all.
Proven plugin ecosystem. We use only battle-tested plugins we've vetted across 100+ client sites. No experimental stuff that breaks randomly. No bloated plugins that slow your site down. Just proven tools that work reliably.
Performance optimization. Our WordPress setup is engineered for speed and reliability. Fast-loading websites convert better and rank higher in search results. Slow websites cost you patients every single day.
The bottom line: WordPress is the professional choice for businesses that are serious about online growth, and our proven plugin stack gives you the best of both worlds - flexibility when you need it, reliability you can count on.
Yes - you own everything. Completely.
Every word of copy, every image, every design element, every page, every piece of functionality we create for you is 100% yours. No exceptions. No restrictions.
Your website lives on our managed WordPress hosting ($99/month) because that's where it's optimized to run. But this is true WordPress - you can export everything and move it anywhere you want at any time.
Want to install additional plugins? Go ahead. Need custom functionality? Add it. Want to move to different hosting? You can do that too.
The only caveat: Our tech support (included in the $99/month hosting) covers our approved plugin stack - the proven plugins we've vetted and maintain. If you install outside plugins and something breaks, we can still help, but we may charge additional support fees since we're troubleshooting tools outside our proven system.
Think of it like this: we give you a high-performance vehicle with a warranty on all the factory parts. You can add aftermarket parts if you want, but if those cause issues, fixing them may cost extra.
If you ever decide to leave iTech Valet, you have complete flexibility:
Option 1: Stay on our hosting ($99/month) and maintain the website yourself - you keep everything exactly as-is, fully functional, with continued tech support for our approved plugin stack.
Option 2: Export everything and self-host - We'll provide you with all your website files, database, and content. You can host it anywhere (Bluehost, SiteGround, WP Engine, your own server, etc.). It's true WordPress, so migration is straightforward.
Option 3: Hire another agency to manage your WordPress site or migrate you to their hosting.
Bottom line: You're never locked in. You own all the assets. It's real WordPress you can take anywhere. The $99/month hosting is simply the cost of keeping a high-performance, professionally-managed website online without you having to think about it.
You keep everything - because you own it.
If you cancel after your initial project:
You can continue paying $99/month for our managed WordPress hosting and maintain the website yourself. Everything stays live, fully functional, exactly as-is. You continue receiving tech support for our approved plugin stack.
Or you can export all your files and migrate to any WordPress hosting provider you choose (Bluehost, SiteGround, WP Engine, etc.). We'll provide everything you need for the migration - all files, database, content, plugins, etc. It's real WordPress, so any WordPress host can handle it.
If you're on a Conversion Amplifier plan (monthly content marketing):
These require 12-month contracts. If you cancel early, you'll need to pay back the waived setup fees ($1,500-$5,000 depending on tier) since we spread that cost over 12 months.
After 12 months, Conversion Amplifiers go month-to-month and you can cancel anytime with 30 days notice. All the content we created remains yours - you keep every article, social post, email, and asset we produced.
If you stay on our $99/month hosting, you continue receiving maintenance, security updates, tech support for our approved plugin stack, and 6 hours per year of minor adjustments.
If you migrate elsewhere, you'll need to arrange your own hosting support (either self-managed or through your new hosting provider/agency).
They come with you - it's all part of your WordPress installation. But ongoing support for those plugins (if you stay with our hosting) may incur additional fees since they're outside our proven system.
Bottom line: We don't trap clients with proprietary systems or hold your content hostage. You're using real, open WordPress that you can take anywhere, anytime. If iTech Valet isn't the right fit anymore, you're free to leave with all your assets - you just need to arrange new hosting if you don't want to continue with our managed service.
Investment & Contracts
Pro Package: $8,000 (includes everything you need for a high-converting website)
- Payment plans available: 50% today, 25% at 30 days, 25% at 60 days
- 10% discount for full payment upfront
- Best for practices generating $30,000-$75,000/month
Elite Package: $17,000 (strategic partnership with priority launch and enhanced services)
- Same payment plan options available
- 10% discount for full payment upfront
- Best for practices generating $75,000-$150,000+/month
All packages require $99/month hosting which includes ongoing maintenance, platform updates, security monitoring, and 6 hours per year of adjustments.
Additional services (Conversion Amplifiers) range from $897-$4,997/month depending on your growth goals and practice size.
Website builds (Pro/Elite packages): No ongoing contract. You pay for the website build in 1-3 payments over 60 days, then you're done. The only ongoing commitment is $99/month hosting (which you can cancel anytime after the initial build).
Conversion Amplifiers (monthly content marketing): 12-month contracts required, month-to-month thereafter.
Here's why we require 12-month contracts for content marketing:
1. Content marketing is a snowball effect - It starts slow while we build your content library and search engine authority, then compounds into predictable patient flow. Three months isn't enough time to see the full ROI.
2. We waive setup fees ($1,500-$5,000) when you commit to 12 months - This lowers your barrier to entry. If you cancel early, you'll need to pay back the waived setup fee.
3. AI citations take 4-6 months to ramp up - ChatGPT, Perplexity, and Google AI need time to index your content and start citing you as an authority. The magic happens in months 7-12.
After your first 12 months, all Conversion Amplifier plans go month-to-month. Cancel anytime with 30 days notice.
Platform access: Your website lives on DropFunnels' enterprise-grade servers with 99.9% uptime guarantee and automatic backups.
Ongoing maintenance: We monitor your site 24/7, apply security updates, maintain plugins, and fix any technical issues that arise (which is rare because DropFunnels is engineered not to break).
6 hours per year of adjustments: Need to update your hours? Change a phone number? Add a new service? Swap out a photo? You get 6 hours per year (30 minutes per month) of minor updates included. No invoicing, no hassle.
Priority support: Email support with 24-48 hour response time. If something breaks (extremely rare), we fix it immediately at no additional cost.
What's NOT included: Major redesigns, new page builds, copywriting, or strategic consulting. That's billed at $100/hour or we can discuss adding a Conversion Amplifier plan if you need ongoing content and marketing work.
Think of the $99/month as your "keep the lights on" fee - your website stays fast, secure, and functional without you thinking about it.
Yes - for website builds only.
Standard payment plan:
- 50% due on contract signing
- 25% due at 30 days
- 25% due at 60 days
Full payment discount:
- Pay 100% upfront and save 10% on either Pro or Elite package
Conversion Amplifiers (monthly services): First payment due on contract signing, then monthly recurring charges on the same date each month. No payment plans on monthly services.
Custom financing: If you need creative financing beyond the standard 50/25/25 split, book a call with us. We've worked with practices to structure payments around their cash flow needs.
We want to make this work for you - as long as you're committed to dominating your market, we'll find a way to make the numbers work.
Content Marketing (Conversion Amplifiers)
AEO = Answer Engine Optimization - It's like SEO, but optimized for AI chatbots (ChatGPT, Perplexity, Google AI, Claude) instead of just traditional search engines.
Here's what's happening in 2025: Over 60% of searches now involve AI assistance. When someone asks ChatGPT "What's the best chiropractor near me?" or "Should I see a chiropractor for sciatica?" - AI models cite authoritative content to answer those questions.
AEO articles are designed to BE that authoritative answer.
They're 2,500-4,000 word comprehensive guides that:
- Answer complete questions (not just keywords)
- Include structured data AI models can parse (tables, FAQ sections, step-by-step guides)
- Provide genuine value (not thin content designed to trick algorithms)
- Are written in your voice and reflect your expertise
Why they matter: When ChatGPT cites your article about treating sciatica, the person reading that citation visits your website already educated and pre-sold on chiropractic care. They're just looking for the right chiropractor - which is now you.
Traditional SEO = compete for clicks. AEO = become the trusted authority AI cites. Much more powerful.
Volume: We create 12-36 articles per month (depending on tier) vs most agencies doing 1-2 per month. More content = more rankings = more traffic = more patients.
Quality: Every article is 2,500-4,000 words of genuinely helpful content optimized for both humans and AI. We don't do thin 500-word blog posts that nobody reads.
AI-first strategy: We optimize for AI citations (ChatGPT, Perplexity, Google AI) in addition to traditional search. Most agencies are still focused only on Google rankings from 2019.
Your voice: We study your communication style and write in YOUR voice - not generic agency-speak. Your content sounds like you wrote it because we engineer it that way.
Chiropractic specialization: We understand your industry, common patient questions, compliance requirements, and what actually converts prospects into patients. We're not general content writers trying to figure out chiropractic on the fly.
Repurposing machine: Every long-form article becomes social posts, email content, GMB updates, and patient education resources. One article = 15-20 pieces of repurposed content.
Compounding returns: Unlike paid ads where results stop when you stop paying, content builds equity. The articles we create in Month 1 are still generating traffic and citations in Month 24.
Yes - but let's be honest about timelines and measurement.
Expected timeline:
- Month 1-2: Foundation (setup, initial content, early traffic)
- Month 3-4: Momentum (24-64+ articles published, rankings improving, AI citations beginning)
- Month 5-6: Results (measurable traffic increases, regular AI citations, ROI becoming clear)
- Month 7-12: Domination (56-256+ articles published, multiple #1 rankings, predictable patient flow)
What we can measure:
- Website traffic increases
- Keyword rankings
- Article performance (views, time on page, engagement)
- Email subscriber growth
- Social media reach and engagement
What's harder to measure:
- Specific patient attribution (which article led to which booking)
- AI citations (we can see traffic from AI sources but can't track every citation)
- Offline conversions (people who read your content then call directly)
One documented win we can show: A booking funnel we built generated 9 appointments in 7 days for a chiropractic client. We have the screenshot.
Beyond that, we rely on proven conversion principles backed by 20+ years of experience and 100+ websites built. We're honest about what we can prove vs what we logically know works but can't track perfectly (HIPAA limitations make direct attribution nearly impossible in healthcare).
Option 1: Combo approach - Keep your existing agency for what they do well (paid ads, social media management, video production) and add our content marketing to fill the organic search gap.
We work with several clients who have paid ad agencies but need someone to handle their organic content strategy. The two approaches complement each other beautifully.
Option 2: Evaluate the math - Let's review what you're paying vs what you're getting and see if it makes sense to consolidate or if you're better off keeping both.
Sometimes clients discover they're paying $3,000/month for 2 blog posts and basic social media management when they could get 10x the output from us at similar or lower cost.
Option 3: Transition gradually - Start with just the website build (no monthly services). See how we work. Then decide if you want to add Conversion Amplifiers or keep your existing agency.
We're not here to force you into anything. We want to serve you better - whether that's complementing what you already have or replacing an underperforming agency with a specialized solution.
Book a strategy call and we'll talk through your specific situation honestly.
Working Together
Established chiropractors generating $30,000+/month who want to dominate their local market through strategic website optimization and content marketing.
You're a great fit if:
- Your current website is embarrassing or barely functional
- You're tired of explaining chiropractic to generic marketing agencies
- You want transparent pricing and honest communication (no BS)
- You're willing to invest in long-term growth (not looking for overnight miracles)
- You value strategic partnership over transactional vendor relationships
- You're generating enough revenue that a $8k-$17k website investment makes sense
- You understand content marketing takes 4-6 months to ramp up but compounds forever
You're NOT a fit if:
- You're just starting out with limited budget (we're not cheap because we're not average)
- You want to micromanage every design decision (we're experts - trust the process or hire someone else)
- You need results yesterday (we deliver quality, not shortcuts)
- You're looking for paid ads management (we don't do paid ads - only organic content)
- You want to "save money" by doing half the work yourself (defeats the purpose of white glove service)
Specialization: We focus primarily on chiropractors, which means we understand your industry, your patients, your compliance requirements, and what actually converts prospects into bookings. Generic agencies are learning on your dime.
Outcomes over features: We don't sell you a "website with 10 pages" - we sell you a patient-generating machine engineered to convert visitors into booked appointments.
Transparent pricing: Our prices are on the website. No "schedule a call for pricing" games. You know exactly what you're getting into before we ever talk.
Honest positioning: We don't promise overnight miracles or claim results we can't prove. We're honest about timelines, realistic about measurement limitations (HIPAA makes perfect tracking impossible), and transparent about what works vs what's theoretical.
AI-first content strategy: Most agencies are still optimizing for 2019 Google algorithms. We're building for 2025 and beyond - optimizing for AI citations (ChatGPT, Perplexity, Google AI) in addition to traditional search.
White glove execution: You don't do ANY of the work. We handle strategy, design, development, copywriting, content creation, tech integrations, testing, launch, and training. You show up for weekly check-ins and approve design mockups. That's it.
Founder involvement: Gerek (founder) is personally involved in every project - strategy calls, quarterly reviews (Elite clients), and high-level decision making. You're not handed off to junior staff after the sale.
Step 1: Book a free strategy call at https://itechvalet.com/audit/optin
During this call, we'll discuss your current website situation, your practice goals, and whether iTech Valet is the right fit for you. Zero pressure - if we're not the right solution, we'll tell you honestly.
Step 2: Receive your custom proposal
If we're a good fit, we'll send you a detailed proposal outlining which package makes sense for your practice (Pro or Elite) and whether adding Conversion Amplifiers would accelerate your growth.
Step 3: Sign contract and make first payment
Once you're ready to move forward, we send the contract and collect the first payment (50% for standard payment plan, or 100% if you're taking the upfront discount).
Step 4: Kick off your project
You receive intake forms and asset requests within 24 hours. Our team begins research on your competition and target market immediately. Weekly check-ins keep you informed throughout the entire process.
Step 5: Launch your patient-generating machine
6-8 weeks later (4 weeks for Elite), your new website goes live. You receive complete training and ongoing support to ensure continued success.
Ready to transform your online presence into a patient-generating machine?
Book your free strategy call: https://itechvalet.com/audit/optin
621 Enterprises, Inc. | Copyright 2025 | All rights reserved